Have you ever come across an ad washed onto a sidewalk, or saw an ad on a shopping bag, or even on an egg? Did it seem out of place? Did it make you curious? Did it grab your attention? Of course it did (initially, at least). Our environment is over saturated with ads. We are constantly bombarded with ads for new types of gum, toothpaste, new cars, TV shows, and so on. However, as an evolving human species we've learned to tune most of it out of our sensory. Thus it is increasingly difficult for advertisers to stand out using traditional advertising methods. Recently it has become more prevalent for advertisers to explore creative ways, mediums and various methods of placing ads in order to grab your attention and sell you their products and services. "the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc." is what dictionary.com defines as advertising. But there are new terms and buzz-words beginning to pop up that are associated with the new methods of advertising. These are: Washvertising/Cleanvertising Mythvertising Tryvertising Smellvertising Mapvertising Bagvertising Artvertising Invertising Eggvertising Podvertising So what do these terms mean?
Read More
