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	<title>Archived blog of Andrei Petrik &#187; Marketing</title>
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	<link>http://blog.andreipetrik.com</link>
	<description>Marketing &#124; Digital Space &#124; Emerging Media</description>
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		<title>Working on (personal brand) Identity</title>
		<link>http://blog.andreipetrik.com/2010/03/working-on-personal-brand-identity/</link>
		<comments>http://blog.andreipetrik.com/2010/03/working-on-personal-brand-identity/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:33:08 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[personal brand development]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=379</guid>
		<description><![CDATA[Personal brand development is important for so many reasons but what good is a personal brand if it&#8217;s visually unidentifiable.  My personal brand identity efforts have been put on a back burner for far too long.  Part of the problem is that I have had difficulty creating imagery and design elements that would identify and represent &#8216;Andrei [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2010/03/working-on-personal-brand-identity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MarketingFail: Bell Versus Rogers</title>
		<link>http://blog.andreipetrik.com/2009/07/marketingfail-bell-versus-rogers/</link>
		<comments>http://blog.andreipetrik.com/2009/07/marketingfail-bell-versus-rogers/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 03:09:41 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[bell]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[rogers]]></category>
		<category><![CDATA[telecommunications]]></category>
		<category><![CDATA[toronto star]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=246</guid>
		<description><![CDATA[I’ll start off my post with a question. Can anyone tell a different between Rogers and Bell ads? I could until today. While watching TV I happened to catch one of Rogers/Bell spots.  I didn’t pay that much attention to it as I was walking away to grab a cup of tea.  However, I did [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2009/07/marketingfail-bell-versus-rogers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Marketing Lessons from Heavy Metal</title>
		<link>http://blog.andreipetrik.com/2009/03/8-marketing-lessons-from-heavy-metal/</link>
		<comments>http://blog.andreipetrik.com/2009/03/8-marketing-lessons-from-heavy-metal/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 04:19:03 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[cross-promotion]]></category>
		<category><![CDATA[heavy metal]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=133</guid>
		<description><![CDATA[I am always amazed every time I go see a metal band with the amount of people actually attend the concerts.  That’s not the amazing part; the amazing part is realizing that metal bands are able to accomplish this with minimum or no airplay and with very little marketing budgets.  Take Iron Maiden for example, [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2009/03/8-marketing-lessons-from-heavy-metal/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>If You Don’t Have Anything Genuine To Say, Don’t Participate</title>
		<link>http://blog.andreipetrik.com/2009/01/if-you-don%e2%80%99t-have-anything-genuine-to-say-don%e2%80%99t-participate/</link>
		<comments>http://blog.andreipetrik.com/2009/01/if-you-don%e2%80%99t-have-anything-genuine-to-say-don%e2%80%99t-participate/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 23:52:48 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[controversy]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=89</guid>
		<description><![CDATA[My mom used to say, &#8216;if you don&#8217;t have anything positive to say, then don&#8217;t say anything.&#8217;  I bet your mom used to tell you same thing. Even if you were born and raised in a different country and culture, the proverb rings true across the globe.  A social media equivalent is, &#8216;if [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2009/01/if-you-don%e2%80%99t-have-anything-genuine-to-say-don%e2%80%99t-participate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Joining Every Social Network Does Not Make You an Expert</title>
		<link>http://blog.andreipetrik.com/2009/01/joining-every-social-network-does-not-make-you-an-expert/</link>
		<comments>http://blog.andreipetrik.com/2009/01/joining-every-social-network-does-not-make-you-an-expert/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 01:15:10 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/2009/01/joining-every-social-network-does-not-make-you-an-expert/</guid>
		<description><![CDATA[Seems like everyone these days is a Social Media Guru, Maven, Ninja or [insert new age hipster type of descriptive term here]. I am not intending to single out anyone but I am sure many of you have come across someone who claimed to be a Social Networking or Social Marketing  or a Social Media [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2009/01/joining-every-social-network-does-not-make-you-an-expert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Applying Principles of Persuasion to Build a Killer Brand</title>
		<link>http://blog.andreipetrik.com/2008/11/applying-principles-of-persuasion-to-build-a-killer-brand/</link>
		<comments>http://blog.andreipetrik.com/2008/11/applying-principles-of-persuasion-to-build-a-killer-brand/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 18:31:41 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=35</guid>
		<description><![CDATA[It is becoming increasingly difficult to develop, launch and sustain a brand.  Statistics are unnecessary to realize how deep the brand ocean is getting.  It is overwhelming for the consumer to stay afloat and try to decipher between thousands of competing brands.  The feeling is much worse for those who build and [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2008/11/applying-principles-of-persuasion-to-build-a-killer-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is ___vertising?</title>
		<link>http://blog.andreipetrik.com/2008/09/what-is-vertising/</link>
		<comments>http://blog.andreipetrik.com/2008/09/what-is-vertising/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 00:13:10 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bagvertising]]></category>
		<category><![CDATA[Eggvertising]]></category>
		<category><![CDATA[Invertising]]></category>
		<category><![CDATA[Mapvertising]]></category>
		<category><![CDATA[Mythvertising]]></category>
		<category><![CDATA[Podvertising]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Smellvertising]]></category>
		<category><![CDATA[Tryvertising]]></category>
		<category><![CDATA[Washvertising]]></category>
		<category><![CDATA[Artvertising]]></category>
		<category><![CDATA[Buzzwords]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Permission Marketing]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=25</guid>
		<description><![CDATA[Have you ever come across an ad washed onto a sidewalk, or saw an ad on a shopping bag, or even on an egg?  Did it seem out of place? Did it make you curious?  Did it grab your attention?  Of course it did (initially, at least).  Our environment is over saturated with ads.  We are constantly bombarded with ads for new types of gum, toothpaste, new cars, TV shows, and so on.  However, as an evolving human species we've learned to tune most of it out of our sensory. Thus it is increasingly difficult for advertisers to stand out using traditional advertising methods.  Recently it has become more prevalent for advertisers to explore creative ways, mediums and various methods of placing ads in order to grab your attention and sell you their products and services.

"the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc." is what dictionary.com defines as advertising.  But there are new terms and buzz-words beginning to pop up that are associated with the new methods of advertising.  These are:

         Washvertising/Cleanvertising
         Mythvertising
         Tryvertising
         Smellvertising
         Mapvertising
         Bagvertising
         Artvertising
         Invertising
         Eggvertising
         Podvertising

So what do these terms mean?

]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2008/09/what-is-vertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing at a Ribfest</title>
		<link>http://blog.andreipetrik.com/2008/07/marketing-at-a-ribfest/</link>
		<comments>http://blog.andreipetrik.com/2008/07/marketing-at-a-ribfest/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 23:38:53 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[ribfest]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=19</guid>
		<description><![CDATA[ 
Yesterday, my friends and I attended The Toronto Ribfest 2008 hosted by The Rotary Club of Etobicoke.  This year, like every year it was held at Centennial Park.  This was the very first time I&#8217;ve ever attended this type of event.  I loved it.  It was warm and sunny, perfect day to enjoy BBQ [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2008/07/marketing-at-a-ribfest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mini Wraps it Good</title>
		<link>http://blog.andreipetrik.com/2008/05/mini-wraps-it-good/</link>
		<comments>http://blog.andreipetrik.com/2008/05/mini-wraps-it-good/#comments</comments>
		<pubDate>Tue, 06 May 2008 23:13:21 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Wrap Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mini cooper]]></category>
		<category><![CDATA[out of home advertising]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=7</guid>
		<description><![CDATA[Question: Who out there thinks that advertising on trash cans and bus benches is an effective way to spend advertising dollars?  Unless you&#8217;re a used car salesman, real estate agent or a pizza shop you&#8217;d say that advertising on benches and trash cans is a disgusting waste of money.  There are several reasons [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2008/05/mini-wraps-it-good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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