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	<title>Archived blog of Andrei Petrik &#187; Strategy</title>
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	<description>Marketing &#124; Digital Space &#124; Emerging Media</description>
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		<title>MarketingFail: Bell Versus Rogers</title>
		<link>http://blog.andreipetrik.com/2009/07/marketingfail-bell-versus-rogers/</link>
		<comments>http://blog.andreipetrik.com/2009/07/marketingfail-bell-versus-rogers/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 03:09:41 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[bell]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[rogers]]></category>
		<category><![CDATA[telecommunications]]></category>
		<category><![CDATA[toronto star]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=246</guid>
		<description><![CDATA[I’ll start off my post with a question. Can anyone tell a different between Rogers and Bell ads? I could until today. While watching TV I happened to catch one of Rogers/Bell spots.  I didn’t pay that much attention to it as I was walking away to grab a cup of tea.  However, I did [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>8 Marketing Lessons from Heavy Metal</title>
		<link>http://blog.andreipetrik.com/2009/03/8-marketing-lessons-from-heavy-metal/</link>
		<comments>http://blog.andreipetrik.com/2009/03/8-marketing-lessons-from-heavy-metal/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 04:19:03 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[cross-promotion]]></category>
		<category><![CDATA[heavy metal]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=133</guid>
		<description><![CDATA[I am always amazed every time I go see a metal band with the amount of people actually attend the concerts.  That’s not the amazing part; the amazing part is realizing that metal bands are able to accomplish this with minimum or no airplay and with very little marketing budgets.  Take Iron Maiden for example, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>If You Don’t Have Anything Genuine To Say, Don’t Participate</title>
		<link>http://blog.andreipetrik.com/2009/01/if-you-don%e2%80%99t-have-anything-genuine-to-say-don%e2%80%99t-participate/</link>
		<comments>http://blog.andreipetrik.com/2009/01/if-you-don%e2%80%99t-have-anything-genuine-to-say-don%e2%80%99t-participate/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 23:52:48 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[controversy]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=89</guid>
		<description><![CDATA[My mom used to say, &#8216;if you don&#8217;t have anything positive to say, then don&#8217;t say anything.&#8217;  I bet your mom used to tell you same thing. Even if you were born and raised in a different country and culture, the proverb rings true across the globe.  A social media equivalent is, &#8216;if [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why It’s Easy to Blame Big Business</title>
		<link>http://blog.andreipetrik.com/2008/11/why-it%e2%80%99s-easy-to-blame-big-business/</link>
		<comments>http://blog.andreipetrik.com/2008/11/why-it%e2%80%99s-easy-to-blame-big-business/#comments</comments>
		<pubDate>Sat, 29 Nov 2008 00:28:34 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=59</guid>
		<description><![CDATA[It isn&#8217;t very hard to run a Google search or visit web strategy forums and be able to find some kind of discussion on why big businesses are not adopting social media as a part of their marketing and business strategy.  It is easy and convenient for us social media rockstars, web 2.0 nerds, [...]]]></description>
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