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	<title>Archived blog of Andrei Petrik &#187; Marketing</title>
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	<link>http://blog.andreipetrik.com</link>
	<description>Marketing &#124; Digital Space &#124; Emerging Media</description>
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		<title>Working on (personal brand) Identity</title>
		<link>http://blog.andreipetrik.com/2010/03/working-on-personal-brand-identity/</link>
		<comments>http://blog.andreipetrik.com/2010/03/working-on-personal-brand-identity/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:33:08 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[personal brand development]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=379</guid>
		<description><![CDATA[Personal brand development is important for so many reasons but what good is a personal brand if it&#8217;s visually unidentifiable.  My personal brand identity efforts have been put on a back burner for far too long.  Part of the problem is that I have had difficulty creating imagery and design elements that would identify and represent &#8216;Andrei [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Minimum Amount of Online Presence a Small Business Should Have</title>
		<link>http://blog.andreipetrik.com/2010/02/minimum-amount-online-presence-small-business-should-have/</link>
		<comments>http://blog.andreipetrik.com/2010/02/minimum-amount-online-presence-small-business-should-have/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 05:03:04 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=329</guid>
		<description><![CDATA[photo by: gribleyThe inspiration for this post came when I saw a lady distributing Yellow Pages books from her van.  Made me think about the last time I used Yellow Pages; the actual printed book.  It occurred to me that the last time I used it was before I had high-speed internet. I got my high-speed internet [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>MarketingFail: Bell Versus Rogers</title>
		<link>http://blog.andreipetrik.com/2009/07/marketingfail-bell-versus-rogers/</link>
		<comments>http://blog.andreipetrik.com/2009/07/marketingfail-bell-versus-rogers/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 03:09:41 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[bell]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[rogers]]></category>
		<category><![CDATA[telecommunications]]></category>
		<category><![CDATA[toronto star]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=246</guid>
		<description><![CDATA[I’ll start off my post with a question. Can anyone tell a different between Rogers and Bell ads? I could until today. While watching TV I happened to catch one of Rogers/Bell spots.  I didn’t pay that much attention to it as I was walking away to grab a cup of tea.  However, I did [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2009/07/marketingfail-bell-versus-rogers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>10 Reasons New Users Leave Social Network Soon After Joining</title>
		<link>http://blog.andreipetrik.com/2009/04/10-reasons-new-users-leave-social-network-soon-after-joining/</link>
		<comments>http://blog.andreipetrik.com/2009/04/10-reasons-new-users-leave-social-network-soon-after-joining/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 15:38:54 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[retention]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=218</guid>
		<description><![CDATA[This post was inspired by Oprah Winfrey&#8217;s (@oprah) lack of tweets on Twitter in the last few days.  Oprah joined Twitter during the big race to million followers between Ashton Kutcher (@aplusk) and CNN&#8217;s Breaking News (@cnnbrk).  Oprah tweeted for few days and suddenly stopped.  Perhaps she doesn&#8217;t need Twitter to stay in [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2009/04/10-reasons-new-users-leave-social-network-soon-after-joining/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Terminator Salvation Viral Campaign</title>
		<link>http://blog.andreipetrik.com/2009/04/terminator-salvation-viral-campaign/</link>
		<comments>http://blog.andreipetrik.com/2009/04/terminator-salvation-viral-campaign/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 18:59:27 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[terminator]]></category>
		<category><![CDATA[terminator salvation]]></category>
		<category><![CDATA[user generated]]></category>
		<category><![CDATA[viral marketing campaign]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=189</guid>
		<description><![CDATA[With an upcoming release of the 4th installment of Terminator movie franchise, Terminator Salvation is stepping up its online viral campaign.  Terminator Salvation infiltrates a number of online properties and deploys various web marketing tactics to spread the word, promote and generate buzz about the upcoming movie which lands in theatres starting May 22, [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2009/04/terminator-salvation-viral-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use Facebook Ads to Find Your Next Job</title>
		<link>http://blog.andreipetrik.com/2009/03/use-facebook-ads-to-find-your-next-job/</link>
		<comments>http://blog.andreipetrik.com/2009/03/use-facebook-ads-to-find-your-next-job/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 02:17:55 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[job hunt]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[StumbleUpon]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=156</guid>
		<description><![CDATA[While job hunting through the latter part of &#8216;08 and some of &#8216;09, I came across this article: Use Facebook Ads to Make Employers Hunt You Down. A good friend of mine and a fellow blogger Andrew Kinnear sent it to me via StumbleUpon. After reading it and studying each case I decided to launch [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2009/03/use-facebook-ads-to-find-your-next-job/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Marketing Lessons from Heavy Metal</title>
		<link>http://blog.andreipetrik.com/2009/03/8-marketing-lessons-from-heavy-metal/</link>
		<comments>http://blog.andreipetrik.com/2009/03/8-marketing-lessons-from-heavy-metal/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 04:19:03 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[cross-promotion]]></category>
		<category><![CDATA[heavy metal]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=133</guid>
		<description><![CDATA[I am always amazed every time I go see a metal band with the amount of people actually attend the concerts.  That’s not the amazing part; the amazing part is realizing that metal bands are able to accomplish this with minimum or no airplay and with very little marketing budgets.  Take Iron Maiden for example, [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2009/03/8-marketing-lessons-from-heavy-metal/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>If You Don’t Have Anything Genuine To Say, Don’t Participate</title>
		<link>http://blog.andreipetrik.com/2009/01/if-you-don%e2%80%99t-have-anything-genuine-to-say-don%e2%80%99t-participate/</link>
		<comments>http://blog.andreipetrik.com/2009/01/if-you-don%e2%80%99t-have-anything-genuine-to-say-don%e2%80%99t-participate/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 23:52:48 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[controversy]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=89</guid>
		<description><![CDATA[My mom used to say, &#8216;if you don&#8217;t have anything positive to say, then don&#8217;t say anything.&#8217;  I bet your mom used to tell you same thing. Even if you were born and raised in a different country and culture, the proverb rings true across the globe.  A social media equivalent is, &#8216;if [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2009/01/if-you-don%e2%80%99t-have-anything-genuine-to-say-don%e2%80%99t-participate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Joining Every Social Network Does Not Make You an Expert</title>
		<link>http://blog.andreipetrik.com/2009/01/joining-every-social-network-does-not-make-you-an-expert/</link>
		<comments>http://blog.andreipetrik.com/2009/01/joining-every-social-network-does-not-make-you-an-expert/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 01:15:10 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/2009/01/joining-every-social-network-does-not-make-you-an-expert/</guid>
		<description><![CDATA[Seems like everyone these days is a Social Media Guru, Maven, Ninja or [insert new age hipster type of descriptive term here]. I am not intending to single out anyone but I am sure many of you have come across someone who claimed to be a Social Networking or Social Marketing  or a Social Media [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2009/01/joining-every-social-network-does-not-make-you-an-expert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Applying Principles of Persuasion to Build a Killer Brand</title>
		<link>http://blog.andreipetrik.com/2008/11/applying-principles-of-persuasion-to-build-a-killer-brand/</link>
		<comments>http://blog.andreipetrik.com/2008/11/applying-principles-of-persuasion-to-build-a-killer-brand/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 18:31:41 +0000</pubDate>
		<dc:creator>Andrei</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://blog.andreipetrik.com/?p=35</guid>
		<description><![CDATA[It is becoming increasingly difficult to develop, launch and sustain a brand.  Statistics are unnecessary to realize how deep the brand ocean is getting.  It is overwhelming for the consumer to stay afloat and try to decipher between thousands of competing brands.  The feeling is much worse for those who build and [...]]]></description>
		<wfw:commentRss>http://blog.andreipetrik.com/2008/11/applying-principles-of-persuasion-to-build-a-killer-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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