Oscar night tonight. Do you care? My answer last year would have been ‘NO, I’ll find out the winners in the morning.’ This year I actually care a little more, and most likely will stay up just to catch the end of the program. Yesterday I attended Best Picture Showcase at AMC theatre in downtown Toronto. This is the ultimate event for any film buff. You get to watch all the movies that are nominated for the best picture back-to-back. I thought I’d be sore and bored, especially during the movies I’ve already seen. However, it was fun and I did enjoy the experience. What made it great was the community built around the event. Conversations not only happened in the theatre (between breaks of course), but also online; before, after and during the event. AMC engaged the blogging community and social media tools to facilitate the conversations about the films and the event. Anything related to the event can be tracked on Twitter via #amcbps hashtag. After watching all five films back-to-back and engaging in offline and online conversations I am now curious and care enough to watch the Oscars to see who will take the top prize.
