Here’s a cool marketing idea; that will give a new meaning to target marketing. The idea came to me when I was on my way home from the gym. I had a radio on in my car and the announcer was talking about Toronto Blue Jays. Who recently made some desperate moves in the management, but are yet to produce any positive results.
Although Target retail chain doesn’t exist in Canada, so this could only apply to US-based baseball team. To motivate home team players hit a few home runs, Target retail chain can set up a “Target Zone”. So, every time a player is up to bat, the fans in the “Target Zone” can flip their cards and form Target logo, which of course looks like a bulls eye, that players can aim for.
I’d normally not post this type of a marketing idea, but I am curious to see if anything similar has been done before and whether it actually improved players’ performance when they were presented with a big visual goal to strive for. Beyond observing a psychological impact it may have on players’ performance, there are very strong benefits to running this type of “Target Marketing”, pun intended.
- Fans are engaged in the game (they feel like they can influence the outcome of the game)
- Fans are engaged in the promotion (perhaps they pay discounted ticket prices to be seated in the “Target Zone”)
- Interval exposure (fans and TV viewers do not feel like they are being forced fed the ad)
- Contextual (unique way to integrate into the game and have a functional purpose)
- Exposure on the highlight reels
