Andrei Petrik

The first part of the series Leveraging Twitter, I acknowledged that I lacked experience with Twitter.  However, I am quite familiar with the service since I’ve been following the developments of it for some time.  After writing part one, I immediately signed up for the service for more research to see if there’s something there that I already didn’t know about.  To my disappointment, I didn’t find anything all that fun and exciting.  I still don’t see myself Twitting anytime soon.

As mentioned in part one, Twitter would benefit most to those who are looking to build a fan base or a following.   Musicians and bands can greatly benefit from this micro-blogging service.  It allows the acts to build a sense of an exclusive community and develop close and almost personal relationships with their fans.  Being a music fan, I constantly visit my favorite bands web sites for updates on tour dates, album releasing, special appearances, etc.  Taking it a step further, bands can use Twitter to instantly send updates to their followers/fans about:

• Recent site updates
• Tour dates
• Band related news
• New releases
• Recording progress
• Special appearances
• Announce secret shows

… and to make it more personal bands should keep their fans updated with the life on the road, the books they’re reading, current sources of inspiration and so on.

These days every entertainment outlet is competing for our limited attention spans and our limited disposable incomes.  Thus, musicians and bands need to synergistically utilize every tool available to them to gain an edge in developing and maintaining solid fan bases to keep their own careers alive.